We Have Created A Blue Ocean Strategy And Then Made It Diversified
After many years in the online travel industry, we noticed that there's been very little progression. For the past 20 years, travel has been sold the same way on the Internet. Online travel agencies such as Expedia and Priceline and all of the companies they collectively own, offer the same destinations at the same pricing. This pricing is known as "published" or retail fares and no matter which online public travel agency website you search from, end user consumers pay the same price. Further, the primary method for attracting consumers in their attempt to gain market share of these travelers, online travel agencies must spend tens of millions of dollars annually through traditional media. From TV commercials to online banner ads, there's been nothing new for decades, until now...
Sharing Services, Inc. is on track to add tens of thousands of consumers of travel products and services by rendering the competition irrelevant, which is in fact the definition of a Blue Ocean Strategy.
SHRV has crafted and is implementing a strategy to meld three keys to the success of the vision:
- Wholesale travel offers (below retail published).
- Direct selling word of mouth.
- Social Alchemy, our unique ability to generate a billion views per month.
How do you catch the "800 Pound Gorillas" of the online travel world? Simple: offer more value then they have and have a mechanism to bring those values to the market without spending 10's of millions in advertising.
Word of mouth, or "Relationship Marketing", combined with Social Alchemy will be the new paradigm shift.
That paradigm shift begins with FourOceans, a direct selling, relationship marketing company that is pioneering how we use travel and social networks.